MP Journal
Guides, deep dives, and the story behind your cup.
A Deeper Dive into Matcha
π ceremonial grade matcha
What is ceremonial grade matcha?
Ceremonial grade matcha is top-tier, shade-grown, stone-ground Japanese green tea. Known for its vibrant color, creamy, umami-rich flavor, and no bitterness, it is traditionally whisked with hot water.
Learn More
π Uji, Kyoto matcha
Why matcha from Uji, Kyoto is the best
As Japanβs historic tea birthplace, Uji produces superior, low-bitterness, vibrant green matcha. Ideal, misty, mineral-rich, and expert traditional shading/grinding techniques create its unparalleled, intense umami flavor.
Discover Uji, Kyoto
π Japanese tea ceremony
The Japanese Tea Ceremony: a Beginner's Guide
Chanoyu is a mindful, ritualized preparation of matcha emphasizing harmony, respect, purity, and tranquility. Guests engage in a quiet, artistic ceremony, focusing on gratitude, presence, and intentionality over the tea itself.
Dive into the Ritual
π matcha vs coffee
Matcha vs. coffee: a honest comparison
Matcha offers sustained, calm energy via L-theanine, avoiding crashes, while coffee provides a high-caffeine, rapid jolt. Matcha delivers steady focus; coffee causes quick spikes and subsequent crashes.
Teach Me More
π matcha health benefits
The health benefits of matcha (what the research actually says)
Rich in antioxidants (EGCG) and L-theanine, whole-leaf matcha supports heart health, cognitive function, stress reduction, and weight management. Consuming the whole powder maximizes nutrients, though human studies are still emerging.
Shop Matcha Now!
π Prepare the perfect cup of matcha
How to properly prepare matcha.
Your step-by-step guide for preparing traditional thin tea, hot matcha lattes, and iced matcha lattes.
Sift 1 tsp (2g) matcha into a bowl. Add 2oz hot water. Whisk vigorously with a bamboo whisk in a "W" or "M" motion until foamy. Top with 4oz hot water/milk.
Read Full Guide
A Practice 800 Years in the Making
Matcha as we know it, shade-grown tea leaves, stone-milled into a fine powder, whisked with hot water, was introduced to Japan from China in the 12th century by the Buddhist monk Eisai. By the 16th century, Sen no RikyΕ« had codified the Japanese tea ceremony (Chado, or 'the Way of Tea'), elevating matcha preparation into a meditative, philosophical discipline.
The principles of that ceremony β harmony, respect, purity, and tranquility β are still present in every bowl of matcha made with care today. When you take a moment to sift, whisk, and drink, you are participating in one of the world's oldest wellness rituals.